Dr Kevin McCarthy, Co-Founder and CEO of Advise, presented at the ECR CatMan Network Tools & Technology Group webinar, "AI-Powered Solutions for Category Management and Retail Growth". Moderated by Georges F. Mirza, the session brought together Mark Davies of IXP-AI, Kevin, and Mark Pettigrew of RELEX Solutions to show how AI and advanced analytics are helping retailers and suppliers make faster, better-informed decisions.
Category conversations, grounded in the numbers
Kevin's session, "Advise Plus: AI Category Conversations You Can Trust", showed the Intelligence layer of Advise. Category, insights, sales, finance and revenue growth teams ask questions of their retail data in plain English, and get answers, charts and recommendations back in seconds.
Advise brings retailer EPOS, panel, shipment, pricing and promotion data together in one trusted environment, so the whole commercial team works from the same numbers.
Trust comes first
The theme of the talk was trust. Unlike many generative AI tools, Advise never lets the language model invent a figure. Every metric is calculated by the Advise Engine, so each answer is traceable and auditable, and data governance and security stay in place. How our AI works
Advise is used by around 20 client organisations, with more than 650 users and over a million requests a year, cutting the time to produce analysis and business reviews from days to minutes.
Thank you to the ECR CatMan Network for the opportunity to present, and to Georges, Mark and Mark for a great session.
Watch Kevin's full talk (18 min)The webinar on the ECR CatMan Network site