Insight Maturity Assessment

More data doesn't make a business more insightful. What matters is what its people are empowered, equipped and encouraged to do with it. The assessment scores twenty dimensions across four pillars:

• Data & Technology: the data the team can draw on, how joined-up it is, the tools around it, and how fast it turns into an answer. (Data breadth, Data integration & governance, Technology / platform, Automation, Speed to insight)
• People & Capability: the insight team itself, its analytical depth, its influence with stakeholders, and how well the wider business can use insight on its own. (Insight team, Analytical sophistication, Team role & stakeholder influence, Business capability, Self-service & access)
• Process & Adoption: how widely insight is used, how it shapes commercial plans and decisions, and whether its value is measured. (Business adoption, Commercial application, Business processes, Decision making, Measurement of value)
• Leadership & Culture: sponsorship from the top, what leaders expect, trust in the insight function, and a culture that asks questions and acts on the answers. (C-Suite sponsorship, Leadership expectations, Trust & credibility, Empowerment, Curiosity / change mindset)

Your score, out of 100, places your business on one of five levels. No business can be more than one level ahead of its weakest pillar.

• Level 1 · Foundation: Data exists, but capability is basic, fragmented and largely manual.
• Level 2 · Visibility: The business can see and monitor performance more consistently.
• Level 3 · Understanding: Teams can interpret performance and understand drivers and causes.
• Level 4 · Embedded: Insight is easy to reach, built into how the business works and increasingly drives action.
• Level 5 · Advantage: Insight is an enterprise capability that creates competitive advantage.

Your free result shows your score, your level, your four pillar scores and your top priority move. The full report adds all three priority moves, a radar of all twenty dimensions, and your level and next move on each one.

See what a result looks like for an illustrative brand owner: 28 out of 100, Level 2 · Visibility.

View the sample report