---
title: "Webinar: AI category conversations you can trust"
seo_title: "Webinar: AI category conversations you can trust | Video | Advise"
description: "Kevin McCarthy at the ECR CatMan Network Tools & Technology webinar: plain-English answers on retail data, with every figure computed by the Advise Engine."
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date: 2026-10-27  # sort order only; videos show their duration, not a date
category: Webinar
card_title: "Webinar: AI you can trust"
duration: "18 min"
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tags: [intelligence, category]
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next_text: "A 30-minute demo of Core and Intelligence, and discussion of your particular challenges."
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  - { label: "See Intelligence", href: "/intelligence" }
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# Webinar: AI category conversations you can trust

Kevin McCarthy's session at the ECR CatMan Network Tools & Technology Group webinar, October 2026: how category, insights, sales and finance teams ask questions of their retail data in plain English, and why every figure is computed by the Advise Engine rather than the language model. With thanks to the ECR CatMan Network. [Read the write-up](/news/ecr-catman-ai-powered-category-management-webinar)