Just Launched

The Intelligence Layer

Like having a senior analyst beside you.

AI now does the analysis. The winners will do the leading. Advise Plus adds context, chat and research to the automated decision intelligence platform built for CPG and Retail - so category teams spend their hours advising retailers, not blending spreadsheets.

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Three capabilities
Context
Dashboards that read themselves.
Chat
Ask the way you'd ask a colleague.
Research
Meeting prep that took days, done in minutes.

The ground has shifted

The category job has never been harder.

More channels, more missions, more complexity. Plenty of data. Not enough connected decisions. And now the AI revolution is arriving.

More channels, more missions

Main shop, top-up, convenience, on-demand, out-of-home - shoppers move seamlessly between them, and every mission carries different needs.

More data sources than ever

EPOS, panel, shopper, retail media, more retailer asks, and the same hours in the week. Teams spend more time blending spreadsheets than advising retailers.

The AI revolution is arriving.

AI is rewriting how decisions get made in every industry. Category management will be no exception - the only question is who harnesses it first.

70%

Category teams still spend up to 70% of their time wrangling data - time that should be spent leading.

“You're not going to lose your job to an AI, but you're going to lose your job to somebody using AI.”

Jensen Huang · CEO, NVIDIA

Introducing - the intelligence layer

Three AI capabilities, built on the deterministic Advise engine.

Every figure the Intelligence Layer shows you is computed by Advise, not generated. The AI never invents a number.

Context

Dashboards that read themselves. Open any view and the summary, anomalies and suggested next steps are already waiting.

Available now in Advise Plus

Chat

Ask the way you'd ask a colleague; get verified answers in seconds. Every figure is computed by the deterministic Advise engine. The AI never invents a number.

Available now in Advise Plus

Research

Meeting prep that took days, done in minutes. A full strategic brief with one-click export to a finished PowerPoint in your own template.

Available now in Advise Plus

The skills flip

From small c to Big C.

Less time on…
Building retailer-specific reports
Manually tracking key metrics
Blending spreadsheets from multiple providers
Re-cutting the same analysis
More time on…
Embedding a category-first mindset
Developing category visions
Strategic retailer relationships
Insight-led innovation

The analytical “stem” of the role is being automated. What's left - judgement, storytelling, influence - is precisely what can't be automated. Category management optimised the aisle. Category leadership owns the shopper, the mission and the total experience.

Humans lead. AI does the heavy lifting.

The category leader keeps
Judgement - the human owns the final decision
Influence - taking the recommendation to the buyer
Storytelling - in the language the retailer understands
Strategic foresight
AI / decision intelligence handles
Harmonising disparate data sources
Automated reporting
Pattern detection & proactive insight discovery
Forecasting
Recommended actions
Agentic AI - from answering questions to executing the workflow

Advise Core · the foundation

The engine behind category leadership.

Advise is the automated decision intelligence platform built for CPG and Retail. Designed to break the cycle of disconnected data and hand time back to your category leaders.

One harmonised layer

EPOS, shopper and panel data integrated into a single, unified view.

One version of the truth

Trusted, consistent metrics your teams and retailers align on.

Automated end-to-end analytics

From ingestion to analytics-ready dashboards, the data wrangling problem solved.

Roadmap · next

Autonomous expert agents that investigate overnight and hand you the brief, the recommendation and the drafted deck by morning.

Latest Insights

Stay Ahead with the Latest Retail and Category Trends and Insights

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Ready to unlock the power of your data?

Ready to make
Smarter, Faster Decisions?

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