In Q3 2024, we conducted an extensive Voice of the Customer program to understand how Advise is transforming data-driven decision making across our client base. The results have been remarkable, highlighting the platform’s significant impact on CPG manufacturers and retailers.
Industry-Leading Net Promoter Score
The standout metric from our research is an exceptional Net Promoter Score (NPS) of +88. To put this in perspective, this score places Advise among the top performers in enterprise software solutions, reflecting our users’ strong commitment to and satisfaction with the platform.
Customer Satisfaction Highlights
The research revealed impressive satisfaction metrics across multiple dimensions:
– 83.8% Platform Satisfaction
– 88.9% Team Satisfaction
These scores demonstrate not only the technical excellence of the Advise platform but also the strong partnership between our team and our clients.
What Our Customers Are Saying
Perhaps the most telling insights come from our customers’ direct feedback. Users consistently highlighted several key benefits:
“The ease of use and confidence in the accuracy of the information has been a huge benefit,” noted one customer, highlighting Advise’s commitment to data integrity and user experience.
Another customer emphasized the platform’s transformative impact: “Moved from challenging… to acting.” This perfectly encapsulates our mission – enabling CPG professionals to spend less time wrestling with data and more time acting on insights.
The platform’s efficiency was consistently praised, with users highlighting its “speed, agility and ease of use.” This efficiency translates directly into faster decision-making and improved business outcomes.
Looking Forward
These results validate our approach to CPG analytics while motivating us to continue innovating. Our focus remains on delivering powerful insights that drive better business decisions, faster.
We’re deeply grateful to our customers for their trust and partnership. Their feedback not only celebrates our current success but also guides our future development, ensuring Advise continues to meet and exceed the evolving needs of the CPG industry.
Check out our Voice of the Customer program infographic here:
